@article {1980001,
	title = {Privacy versus Reward: Do Loyalty Programs Increase Consumers{\textquoteright} Willingness to Share Personal Information with Third-party Advertisers and Data Brokers?},
	year = {2014},
	month = {2014},
	address = {Dallas, Texas},
	keywords = {Business Law},
	author = {Jai,Tun-Min (Catherine) and King,Nancy}
}