@article {1979666, title = {A consumer perspective of service failure and recovery in online retailing in the U.S}, year = {2010}, month = {2010}, address = {Seoul, Korea}, keywords = {Design Program, Merchandising Management}, author = {Park,M and Kim,Minjeong} } @article {1979656, title = {The study of comparisons between Korean and American consumers{\textquoteright} online shopping experiences: Focusing on service failure and recovery}, year = {2010}, month = {2010}, address = {Daegu, Korea}, keywords = {Design Program, Merchandising Management}, author = {Park,M and Kim,Minjeong} } @article {1979706, title = {Service failure in online retailing: A content analysis of consumer complaints}, year = {2008}, month = {2008}, address = {Chicago, IL}, keywords = {Design Program, Merchandising Management}, author = {Kim,Minjeong and Park,M and Mullis,K} }