TY  - CHAP
T1  - Using the Olympics and FIFA World Cup to Enhance Global Equity: A Case Study of Two Companies in the Payment Services Category
Y1  - 2005
A1  - Madrigal,Robert
A1  - Bee,Colleen
A1  - LaBarge,Monica
KW  - Marketing
CY  - New York, NY
U2  - d
U4  - 6262573057
ID  - 6262573057
ER  -