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M. Barnhart, Huff, A., and Scott, I., 鈥�Morality Appraisals in Consumer Responsibilization鈥�, Journal of Consumer Research.
1984
H. Koenig, Kroeten, T. T., and Brown, J. R., 鈥�The Bases of Power: Their Effect Upon Retailer's Perceptions of Uncertainty鈥�, AMA Summer Educators' Conference. Chicago, IL, 1984.
B. R. James, Lusch, R. F., and Koenig, H., 鈥�Environmental Uncertainty Regarding Inventory Ordering: Its Behavioral Consequences in a Distribution Channel鈥�, International Journal of Physical Distribution and Materials Management, vol. 14, no. 3, pp. 19-36, 1984.
1985
H. Koenig, Johnson, J. L., and Brown, J. R., 鈥�The Bases of Marketing Channel Power: An Exploration and Confirmation of Their Underlying Dimensions鈥�, AMA Summer Educators' Conference. Washington, D.C., 1985.
H. Koenig, 鈥�The Effects of Power Utilization on Interorganizational Relations鈥�, AMA Winter Educators' Conference. Phoenix, AZ., 1985.
H. Koenig and Smith, L. P., 鈥�Meta-Analysis on the Relationship Between Satisfaction and Manifest Conflict in Marketing Channels鈥�, AMA Summer Educators' Conference. Washington, D.C., 1985.
1986
H. Koenig, Brown, J. R., and Johnson, J. L., 鈥�The Bases of Marketing Channel Power: A Comparison of Alternative Measures鈥�, AMA Summer Educators' Conference. Chicago, IL, 1986.
1987
H. Koenig, Hampton, R., and Brown, J. R., 鈥�Assessing Unidimensionality, Discriminant and Convergent Validity: A New Approach in Marketing鈥�, Academy of Marketing Science Conference. Miami, FL, 1987.
1988
J. McAlexander and Scammon, D., 鈥�Are Disclosures Sufficient? A Micro Analysis of Impact in the Financial Services Market鈥�, Journal of Public Policy and Marketing, vol. 7, no. 1, pp. 185-202, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., 鈥�McDonnell Douglas Corporation: A Case Study鈥�, Midwest Case Writers Association Annual Conference. Ames, Iowa, 1988.
J. McAlexander, Nassen, K., and C. Shrader, B., 鈥�McDonnell Douglas Corporation: A Case Study鈥�, Annual Advances in Business Cases, pp. 311-336, 1988.
K. R. Teas, Dorsch, M. J., and McAlexander, J., 鈥�Measuring Commercial Bank Customers' Attitudes Toward the Quality of the Financial Services Marketing Relationship鈥�, Journal of Professional Services Marketing, vol. 4, pp. 75-96, 1988.
J. W. Schouten and McAlexander, J., 鈥�Positioning Services for Competitive Advantage鈥�, Journal of Services Marketing, vol. 13, pp. 69-75, 1988.
J. W. Schouten and McAlexander, J., 鈥�Positioning Services for Competitive Advantage鈥�, Annual Editions: Marketing 90/91 (Reprint) Guilford Conn: Dushkin, pp. 60-65, 1988.
J. McAlexander, 鈥�Strategic Marketing Management鈥�, Iowa State University Extension Service. 1988.
H. Koenig, 鈥�Understanding the Consultant-Client Relationship鈥�, Meeting of the Geertsen Line, Mary Kay Cosmetics. 1988.
1989
J. McAlexander and Schouten, J., 鈥�Hairstyles as Transition Markers鈥�, Sociology and Social Research, vol. 74, pp. 58-62, 1989.
H. Koenig, 鈥�Measuring Customer Perceptions of the Quality of Service in your Family Business鈥�, Family Business Conference. Corvallis, OR, 1989.
H. Koenig, 鈥�Relationship vs. Transaction Marketing鈥�, Business Basics Day, Family Business Conference. Corvallis, OR, 1989.
J. McAlexander and Schouten, J. W., 鈥�The Symbolic Use of Hair Through Role Transitions and Life Structure Changes鈥�, Joint Annual Meetings of the Popular Culture Association and American Culture Association. St. Louis, 1989.
1990
H. Koenig, 鈥�An Introduction to LISREL鈥�, Presentation to the College of Business Faculty. Corvallis, OR, 1990.
H. Koenig, 鈥�One Step Toward Better Understanding Channel Relationships: Tie Strength鈥�, AMA Winter Educators' Conference. Chicago, IL, 1990.
H. Koenig, 鈥�Tie Strength: A New Wrinkle on an Old Friend鈥�, International Sunbelt Social Network Conference. San Diego, CA, 1990.
1991
J. McAlexander, Schouten, J., and Scammon, D., 鈥�Positioning Professional Services: Segmenting the Financial Services Market鈥�, Journal of Professional Services Marketing, vol. 7, no. 2, pp. 149-166, 1991.
J. McAlexander and Schouten, J. W., 鈥�Services and the Consumer Experience: Reevaluating Positioning Strategies鈥�, DECA Western Regional Conference. Portland, OR, 1991.
H. Koenig and Kleinsorge, I., 鈥�The Silent Customers: Measuring Customer Satisfaction in Nursing Homes鈥�, Journal of Health Care Marketing, vol. 11, no. 4, pp. 2-13, 1991.
1992
J. McAlexander, 鈥�Attracting and Retaining Dental Patients鈥�, OSU Professional Services Program: 黑料网官网 Dental Services. Corvallis, OR, 1992.
J. McAlexander and Njue, J., 鈥�Positioning Services鈥�, Presentation to Sawa Sawa Academy. Kenya, 1992.
1993
H. Koenig, 鈥�Antecedents of Power in a Channel of Distribution鈥�, AMA Winter Educators' Conference. Newport Beach, CA, 1993.
D. J. Brown and Koenig, H., 鈥�Applying Total Quality Management to Business Education鈥�, Journal of Education for Business, vol. 68, no. 6, pp. 325-329, 1993.
H. Koenig and McAlexander, J., 鈥�Attracting and Retaining Dental Patients鈥�, DMC Professional Services Program, 黑料网官网. Corvallis, OR, 1993.
J. McAlexander, Schouten, J., and Roberts, S. D., 鈥�Consumer Behavior and Divorce鈥�, Research in Consumer Behavior, vol. 6, pp. 153-184, 1993.
J. McAlexander, 鈥�Marketing in a Free Market Economy鈥�, Presentation to visiting Bulgarian Delegation. Corvallis, OR, 1993.
J. McAlexander, Becker, B., and Kaldenberg, D., 鈥�Positioning Health Care Services: Yellow Pages Advertising and Dental Practice Performance鈥�, Journal of Health Care Marketing, vol. 13, no. 1, pp. 54-57, 1993.
H. Koenig and Friese, S., 鈥�Shopping for Trouble: Experiences of Compulsive Buyers鈥�, Advancing the Consumer Interest, vol. 5, no. 1, pp. 24-29, 1993.
1994
M. Montoya and Calantone, R., 鈥�Determinants of New Product Performance: A Review and Meta-Analysis鈥�, Journal of Product Innovation Management, vol. 11, no. 5, pp. 397-417, 1994.
H. Koenig, 鈥�Evaluating Formal Student Writing鈥�, Writing Intensive Curriculum Faculty Seminar. Corvallis, OR, 1994.
D. O. Kaldenberg, Koenig, H., and Becker, B. W., 鈥�Mail Response Rate Patterns in a Population of Elderly: Does Response Deteriorate With Age?鈥�, Public Opinion Quarterly, vol. 58, no. 1, pp. 68-76, 1994.
H. Koenig and McAlexander, J., 鈥�The Measurement of Service Quality in Healthcare: An Examination of Dental Practices鈥�, Journal of Health Care Marketing, pp. 34-40, 1994.
H. Koenig and Kleinsorge, I., 鈥�Perceptual Measures of Quality: A Tool to Improve Nursing Home Systems鈥�, Hospital & Health Services Administration, vol. 39, no. 4, pp. 487-503, 1994.
J. McAlexander, Kaldenburg, D., and Koenig, H., 鈥�Service Quality Measurement鈥�, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
J. McAlexander, 鈥�Subcultures of Consumption: Implications for Marketing鈥�, Presentation OSU Portland Center. 1994.
H. Koenig, 鈥�When Knowledge Levels Vary, Why Not Try Hypermedia鈥�, Marketing Education Review, vol. 4, no. 1, pp. 36-44, 1994.
B. Becker, Kaldenberg, D., and McAlexander, J., 鈥�Yellow Pages Usage by Professionals: An Exploratory Study of Dentists鈥�, Health Marketing Quarterly, vol. 12, no. 2, pp. 97-110, 1994.
1995
J. McAlexander, 鈥�Close to the Customer: Gonzo Research in an Age of Quality鈥�, Presentation to the Portland Rotary Club. Portland, OR, 1995.
H. Koenig, 鈥�Information Technology in the Classroom: What Can You Do Today, What Might You Do Tomorrow?鈥�, Western Marketing Educators' Association Conference. San Diego, CA, 1995.
H. Koenig, 鈥�Marketing 鈥� Beyond the Spit鈥�, Llama Association of North America Expo and Conference. Boise, ID, 1995.
J. R. Brown, Johnson, J. L., and Koenig, H., 鈥�Measuring the sources of marketing channel power: A comparison of alternative approaches鈥�, International Journal of Research in Marketing, vol. 12, no. 4, pp. 333-354, 1995.
J. Schouten and McAlexander, J., 鈥�Subcultures of Consumption: An Ethnography of the New Bikers鈥�, Journal of Consumer Research, vol. 22, no. 1, pp. 43-61, 1995.
1996
J. McAlexander and Hansen, E., 鈥�Home Depot/Sainsbury, Preliminary Results鈥�, Sustainable Forestry Business Case Studies. Harrison Conference Center at Lake Bluff. Lake Bluff, Illinois, 1996.

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