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The Program Context of War News: Exploring Influences on Television Advertising Effectiveness
| Title | The Program Context of War News: Exploring Influences on Television Advertising Effectiveness |
| Publication Type | Journal Articles |
| Year of Publication | 2004 |
| Authors | Aiken, D, Malkewitz, K, Bowe, D |
| Date Published | 2004 |
| Keywords | Marketing |
| Sort | a |
