Marketing

Use consumer behavior, integrated marketing communications, global marketing, and other insights to build strong successful brands

Program Details

Location:

Online, Corvallis

Program Type:

Major, Minor, Option

Overview

Marketing

Think about the most impressive marketing campaign you鈥檝e ever seen. It might have come from brands like Nike, Apple or Coca-Cola. These brands have achieved greatness with the help of a strong marketing strategy. This is what you'll study 鈥� the science of consumers, product and communication to build strong, successful brands.

The heart of marketing is creating value in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers, and distributing the products to customers.

Through the degree program, you'll choose classes following along one of four tracks: consumer insights, fashion and retail marketing, marketing and digital communications, marketing management, professional sales, or sports marketing. This aligns you as a profession-ready marketer at graduation.

With your marketing degree, you're ready for all types of businesses as all need marketing strategies and techniques to be successful in the marketplace. Career opportunities, including advertising, retailing, brand management, market research, digital and social media marketing, sales and many more options.

Marketing is a major program of study offered in Corvallis. Marketing also is an option for business administration majors offered in Corvallis or online through Ecampus. Marketing is offered as a minor.

Focus areas:

Through the degree program, you'll choose classes following along one of these tracks:

Consumer insights involves collecting and analyzing data to provide answers that help business leaders make better, more informed marketing decisions. This marketing focus area prepares you for careers in market research.

Consumer insights and market research are critical components of business decision-making.

Consumer insights is one of the focus areas you can choose from while earning 14 credits of your 180-credit marketing degree. You'll take at least three electives on subjects including business analytics, customer relationship management, qualitative research methods and marketing research.

Fashion and retail marketing prepares you for careers with fashion brands and retailers with specific knowledge of merchandising management for the fashion sector. You'll learn to develop marketing and product strategies that attract customers and drive sales.

The fashion and retail marketing specialization is aligned with our leading product and merchandising management, and apparel design degree programs, ranked among the best on the west coast.

Fashion and retail marketing is an area of focus you can choose from while earning 12 credits of your 180-credit marketing degree. You'll take classes on retail management and on topics including merchandising management, fashion forecasting and market analysis, contemporary fashion and merchandising management and control.

Marketing and digital communications prepares you with knowledge of the 鈥減romotions鈥� part of marketing, specifically marketing communications using digital platforms. This marketing specialization prepares you for careers in digital, online and social media marketing.

Marketing and digital communications are the leading-edge platforms for a business's marketing and communications strategy.

Marketing and digital communications is a focus area you can choose from while earning 14 credits of your 180-credit marketing degree. You'll take three electives on digital marketing platforms, search marketing and integrated marketing communications.

Marketing management studies the broad application of marketing, giving an overview of product and service development, pricing, distribution, and promotion. This focus area prepares you for careers in general marketing and brand management.

All businesses require a marketing strategy that positions them well against their competition in attracting new customers and retaining current customers.

Marketing management is one of the focus areas you can choose from while earning 14 credits of your 180-credit marketing degree. You'll take at least three electives on a range of subjects including global marketing, search