Research

We're a dynamic, supportive and collaborative community of scholars at the forefront of Business research.

excellence, achievement & external impact

We're researchers in business. We're advancing new disciplinary knowledge through top-tier publications, and we're leveraging our scholarly insights through strong research partnerships with industry. OSU and the College of Business invest in the excellence, achievement and external impact of our faculty.

23

2025 publications

13 individual faculty members have published 23 articles in top journals so far in 2025.

13

Endowed faculty

Through the generosity of our alumni and donors, we honor 13 nationally and internationally recognized faculty with endowed positions.

5+22

Research impact multiplier

As ºÚÁÏÍø¹ÙÍø's land-grant university, our five centers of research excellence have partnered with industry and community on 22 projects.

Journal publications

The College of Business is a supportive environment for faculty research. We recognize the achievement and dedication of our researchers, and we empower junior faculty to reach high standards for scholarly excellence.

In the past years — because of the priority we've made of our faculty's scholarship — we've significantly increased our contributions to top-tier journals, supporting the goals of our faculty and our college.

Recent work

Explore more work
Academic Journal
Marketing

“How Rejected Recommendations Shape Recommenders’ Future Product Intentionsâ€

When a consumer (a recommender) recommends a product to another consumer (a recommendee), it is not uncommon to learn whether the recommendee chose the recommended option (i.e., accepted the recommendation) or a different option (i.e., rejected the recommendation). Our research examines how rejected recommendations affect recommenders’ subsequent intentions toward the originally recommended product. We find that upon learning one's recommendation was rejected, recommenders are less likely to repurchase or choose the product in the future. This negative effect emerges because recommenders question their knowledge about the recommended product (i.e., self-perceived expertise is reduced). Such questioning is more likely to occur when the recommendee is a close other and less likely to occur when the recommended product is perceived to primarily differ from alternatives due to subjective preferences (i.e., horizontal differentiation is salient). Importantly, this rejected recommendation effect is shown to be distinct from a social proof account. The current research contributes to WOM theory by identifying a novel outcome of recommendation interactions—rejected recommendations—and by demonstrating that this outcome can cause consumers to shift away from a product despite having felt positively enough about the product to recommend it to others.
Details

42-60 pages 2025 Wiley Matthew Hall Jamie Hyodo Kirk Kristofferson View on:

STRATEGIC PRIORITIES & EXPANDING RESEARCH

Centers of excellence

Our OSU centers of excellence represent the College of Business’s key strategic priorities, grounded in purpose-driven planning and action. Designed by faculty and leadership, they unite industry, community and academia to pursue solutions that advance business and personal success.

With focus areas like marketing, sales, family business, gender inclusiveness and applied AI and data analytics, we collaborate with industry leaders, grow professional networks and generate research that sparks innovation.

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abacus

Funded research

ºÚÁÏÍø¹ÙÍø has a Carnegie R1 Research classification and is one of only two universities in the country with all four public designations — Land, Sea, Space, and Sun Grant. Year over year, the College of Business humbly contributes to the global prestige and significance of OSU funded research as part of the university's research and extension mission.

Projects range from comprehensive hemp industry research and planning, to research on mental health during the COVID-19 pandemic, to word-of-mouth consumer impact research, to summer business-learning camps for minority communities.

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Endowed faculty

Endowed and named faculty receive lasting support from dedicated funds that help sustain excellence across generations. These gifts celebrate leading scholars, educators and researchers who bring energy, expertise and fresh ideas to the classroom, push boundaries in their fields, and represent the values of the College of Business.

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Terrence Blackburne

Dean Tim Carroll in Austin Hall

Tim Carroll

Xiaohui Chang

Borbala Csillag

Violetta Gerasymenko

Jay Hardy

Satoris S. Howes

Keith Leavitt

Kara Obermire

Ted Paterson

Marilyn Read

Inara Scott

Logan Steele