Sponsored Research & Consulting
Extend your workforce capacity, tackle business problems, cultivate future employees, promote your business.
Working for you
Outstanding faculty and students
Leverage student talent and faculty expertise via sponsored projects, competitions and research to extend your workforce capacity and address challenges your business faces.
These sponsorships provide opportunities to interface with students and faculty, explore solutions to business challenges and give students hands-on experience.
- Students work with world-class businesses to identify issues, challenges, opportunities and solutions.
- Students and faculty handle sensitive information and data.
Areas of expertise
In addition to our 20+ academic degree program areas, we offer hands-on expertise in:
Market research
Through the Center for Marketing and Consumer Insights (formerly the C2C Marketing Lab) we provide professional market research and consulting services giving insights into markets, businesses and today’s consumers.
Discover more about CMCIData analytics
Our Center for Business Analytics and Applied AI integrates the expertise and experience of faculty and students to create data-driven solutions. Our research includes data and text mining, data visualization and exploration, predictive modeling and optimization.
Explore Business Analytics & Applied AI
Case Study
Burgerville
Burgerville, the Pacific Northwest’s locally sourced, sustainably-minded fast-food chain, planned their expansion into Corvallis in 2017. Restaurant executives — in this age of big data — sought to learn from their vast pool of data about custom customer ordering.
Like many corporations, Burgerville has limited in-house expertise in business analytics, which falls outside the company’s core competency. Intrigued with the prospect of using big data, Burgerville sought a fresh view from outside company headquarters, and turned to OSU business analytics MBA students.
Challenge
Find customers’ preferences for menu combinations and target product promotions.
Set-up
Two teams of 10 students were assigned to Burgerville. One team focused on menu combinations; the other team focused on product promotions.
Students accessed the Burgerville IT infrastructure to analyze data from customer orders.
Students determined that it was a missed opportunity not to suggest that customers add fries and a drink to build a meal because customers were not necessarily adding the items.
Results
Improved customer satisfaction: After bundled ordering was introduced, Burgerville saw a 19 percent increase in guests returning within a set time.
The restaurant chain rolled out the new guest-connect ordering strategy across all restaurants in spring 2018.
They saw a 25% increase in sales of bundled orders on the mobile platform.
Get In Touch
There’s a lot more that we want to tell you about working with us. Contact us to get started.