Business Analytics

Discover opportunities and drive business decisions within organizational contexts through data analytics

Program Details

Location:

Online, Corvallis

Program Type:

Major

Overview

Business Analytics

More and more, data is driving business decisions, and companies need experts to derive insights from their data sets. Business analytics is a rapidly growing and highly in-demand skill. According to the U.S. Department of Labor, the job market for those trained in business analytics is expected to increase by 34% in ºÚÁÏÍø¹ÙÍø and 27% nationally by 2026.

We're preparing graduates who can meet the growing demand for these great careers. You'll graduate with expertise in strategic thinking, data analysis and management required to lead successful analytics projects in organizations.

You'll learn through hands-on experience and case study to be able to bridge real-world problem with technical solutions. The main goal is to train people who understand how to extract insight from data and translate the insight into competitive advantage.

You'll graduate not only with strong technical skills and proficiency in various data analytics tools, but also the ability to identify opportunities for data-driven solutions. You'll also understand the financial and operational implications of data-driven solutions you've discovered.

Business analytics is a major program of study offered in Corvallis or with a number of areas of focus: 1) digital marketing analytics, 2) market research and consumer analytics, 3) human resources (HR) analytics, 4) sports business, and 5) accounting options.

Options:

Once you enroll in the Business Analytics program, you can select an area of focus from the following options:

Enhance your ability to analyze accounting and financial information by pursuing the coursework associated with our accounting option. This 24-credit option covers external reporting and accounting analytics in-depth and additional advanced accounting topics.

The Dean’s Academy is an academic forum for high-achieving first-year students, transfer students, and current undergraduate students who wish to maximize the educational and experiential aspects of their college experience. Invitation to this option is restricted to those who meet eligibility requirements.

You'll gain sophisticated skills of analyzing data to solve marketing problems such as consumer analysis, customer segmentation and microtargeting. This option will help you develop analytical ability associated with customer relationship management (CRM) systems, the web, social media and marketing.

The human resource analytics area of study trains you to use a data-driven approach to managing people-related issues, such as recruiting, performance evaluation, hiring and promotion, compensation, and employee retention.

This area of study prepares you for management positions and exciting international careers at multinational firms, global financial service organizations and international centers of trade.

You’ll learn to collect and analyze data about market conditions and help businesses to promote their services and products. For example, you’ll handle data on consumer demographics, needs, preferences and buying habits by using statistical techniques and software.

The sports business option provides students with an understanding of the fundamentals of the business of sport, including sports finance, marketing, analytics and sponsorship. The program builds on core business knowledge acquired in business and design programs, and prepares students for careers in sports-related organizations.

28+

degrees and areas of focus

85% Job placement rate

of classes have fewer than 50 students

#3

nationally for online education
US News and World Report

Business Analytics Opportunities

Study Abroad

Study Abroad

Sydney, Australia: University of Technology Sydney

Vienna, Austria: Vienna University of Economics & Business

Santiago, Chile: Universidad de Chile, Facultad Economia y Negocios

Explore study abroad opportunities >

Student organizations and clubs

Associated Clubs

Alpha Kappa Psi

Business Information Systems

Marketing Club

See all clubs >

Scholarship

Scholarships

Carol Brenne Sampson Information Technology Scholarship

Robert E Shirley Scholarship

Chevron International Experience Scholarship

Deloitte Scholarship

Careers

Possible Careers

Global Intelligence Director

Market Research Analyst

Quantitative Analyst

OSU Center of Business Analytics & Applied AI

The Center of Business Analytics and Applied AI in the College of Business at ºÚÁÏÍø¹ÙÍø serves as a platform connecting business organizations, professionals, students, and faculty to educate and to exchange ideas on gaining competitive advantages from data.

Working with its corporate sponsors, the Center of Business Analytics and Applied AI accomplishes its goals through corporate sponsored projects, community training, symposia, and sponsored faculty research, focusing on applying analytics technology such as data/text mining, data visualization/exploration, predictive modeling, and optimization to identify opportunities and to provide solutions.

We develop and deliver executive training events to facilitate the growth of expertise in using analytical methods to translate organizational data into business opportunities. The center also integrates the expertise and experience of faculty and students from different disciplines to create data-driven solutions to issues confronted by organizations.