Market Research & Consumer Analytics
Market researchers with the technical skills to interpret big data are in demand; Glassdoor reports an average salary for a consumer research analyst at $62,000 per year.
Overview
Market researchers with the technical skills to interpret big data are in demand; Glassdoor reports an average salary for a consumer research analyst at $62,000 per year.
Within our new business analytics major, you’ll learn to collect and analyze data about market conditions and help businesses to promote their services and products. For example, you’ll handle data on consumer demographics, needs, preferences and buying habits by using statistical techniques and software.
Market research and consumer analytics is an option in business analytics major offered in Corvallis or online through Ecampus.
Associated program
The option in market research and consumer analytics is available to students enrolled in the business analytics major.
You'll learn through hands-on experience and case study to be able to bridge real-world problems with technical solutions. The main goal is to train people who understand how to extract insight from data and translate the insight into competitive advantage.
You'll graduate not only with strong technical skills and proficiency in various data analytics tools, but also the ability to identify opportunities for data-driven solutions. You'll understand the financial and operational implications of data-driven solutions you've discovered.
Ways to attend
We offer classes in the modalities that work for you and your schedule.
Attend classes in Austin Hall, the $50 million, 100,000-square-foot building with five research centers, a marketing research suite, 10 classrooms, 23 computer- and teleconference-equipped project rooms, a 250-seat auditorium, a café and faculty offices.
Study from anywhere and earn one of our 100% online, fully AACSB-accredited business degrees. Nationally top-ranked for online learning, our classes are taught by business faculty who are known for research excellence and industry experience.
Request more information
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Center for Marketing and Consumer Insights
Put yourself onto a highly respected, results-driven marketing research and consulting team, conducting research in the field, listening to focus groups on location, and analyzing data in the lab, and do it while you're a student.
The Center for Marketing and Consumer Insights put its student consultants right in the middle of the action — designing campaigns, project managing, and presenting creative concepts to clients.
For example six students helped test a major outdoor advertising campaign for healthcare provider, The Corvallis Clinic, and creative agency, Funk/Levis & Associates. Three teams of students researched into a new brand identity for The Corvallis Club, one of the oldest membership-based social clubs in ºÚÁÏÍø¹ÙÍø. And several students even got to contribute to OSU's brand refinement and update, one of a number of projects that the university has turned to the Center for Marketing and Consumer Insights for expert strategy.
