- Student Experience
Start Your Journey
Hone your skills and emerge developed into hard-working leaders, ready to take on any challenge.
Graduate Career Ready
Find a job, discover an internship, jumpstart your career.
- Faculty & Research
Featured Faculty
Meet Dr. Ryann Reynolds-McIlnay, assistant professor of marketing and merchandising management.
Volunteer Income Tax Assistance (VITA)
The Volunteer Income Tax Assistance (VITA) program at OSU offers free, accurate tax preparation for low- and moderate-income individuals while providing students with valuable hands-on experience. It鈥檚 a win-win, supporting financial literacy and empowering the community.
- Companies & Recruiters
Access Students
Post jobs, internships, and find job-ready candidates.
The OSU Difference
More than 3,000 students
30k Alumni worldwide
28 degrees and areas of focusDegree programs and focus areas developed with industry advisory boards representative of more than 185 area and national businesses. We're graduating the workforce that you need.
- About
Start Your Journey
Hone your skills and emerge developed into hard-working leaders, ready to take on any challenge.
Diversity, Equity, Inclusion
At the OSU College of Business, we champion diversity in experience, values, and perspective.
The OSU Difference
At the College of Business, we're inspired by everything around us. We support bold risks, big dreams and never giving up. We prepare you for a diverse world and teach you to become engaged citizens and business leaders.
Are you ready to get started?
- Alumni
Your Lifelong Education Partner
Transform your life with our online and in-person programs taught by College of Business faculty and industry experts.
Build a Beaver Legacy
The OSU Difference
There are more than 30,000 College of Business alums in the world. Each year, hundreds of you inspire and mentor current students, and support internship and job opportunities at your companies. Because of you, the Beaver family is strong.
- Student Experience
Start Your Journey
Hone your skills and emerge developed into hard-working leaders, ready to take on any challenge.
Graduate Career Ready
Find a job, discover an internship, jumpstart your career.
- Center for Advancing Financial Education (Cafe)
- Faculty & Research
Featured Faculty
Meet Dr. Ryann Reynolds-McIlnay, assistant professor of marketing and merchandising management.
Volunteer Income Tax Assistance (VITA)
The Volunteer Income Tax Assistance (VITA) program at OSU offers free, accurate tax preparation for low- and moderate-income individuals while providing students with valuable hands-on experience. It鈥檚 a win-win, supporting financial literacy and empowering the community.
- Faculty
- Faculty Research
- Funded Research
- Research
- Companies & Recruiters
- Recruit & Hire
Access Students
Post jobs, internships, and find job-ready candidates.
The OSU Difference
More than 3,000 students
30k Alumni worldwide
28 degrees and areas of focusDegree programs and focus areas developed with industry advisory boards representative of more than 185 area and national businesses. We're graduating the workforce that you need.
- Education & Training
- Sponsored Research & Consulting
- About
Start Your Journey
Hone your skills and emerge developed into hard-working leaders, ready to take on any challenge.
Diversity, Equity, Inclusion
At the OSU College of Business, we champion diversity in experience, values, and perspective.
The OSU Difference
At the College of Business, we're inspired by everything around us. We support bold risks, big dreams and never giving up. We prepare you for a diverse world and teach you to become engaged citizens and business leaders.
Are you ready to get started?- The Dean
- College of Business Rankings
- Dean's Council of Excellence
- Advisory Councils
- Diversity, Equity & Inclusion
- Our People
- Strategic Plan
- Alumni
Your Lifelong Education Partner
Transform your life with our online and in-person programs taught by College of Business faculty and industry experts.
Build a Beaver Legacy
The OSU Difference
There are more than 30,000 College of Business alums in the world. Each year, hundreds of you inspire and mentor current students, and support internship and job opportunities at your companies. Because of you, the Beaver family is strong.
- Alumni Nominate
- Alumni Recognition
- Alumni Where We Are
- Business Gold
- Our Team
- Update Your Information
- Volunteer
- Student Experience
Biblio
, 鈥�The influence of program context intensity: An examination of television advertising during war news鈥�, Journal of Current Issues and Research in Advertising, 2010.
, 鈥�Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance鈥�, Product Development Management Association Global Conference on Product Innovation Management. 2011.
, 鈥�Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performance鈥�, presented at the 2011, 2011.
, 鈥�The accuracy of design-based judgments: A constructivist approach鈥�, Journal of Retailing, 2012.
, 鈥�The accuracy of design-based judgments: A constructivist approach鈥�, Journal of Retailing, 2012.
, 鈥�Servicescape interior design and consumers' personality impressions鈥�, Journal of Services Marketing, 2012.
, 鈥�Servicescape interior design and consumers' personality impressions鈥�, Journal of Services Marketing, 2012.
, 鈥�Advancing the aesthetic middle principle: trade-offs in design attractiveness and strength鈥�, 2014.
, 鈥�Undertaking Successful Brand Design in Sport鈥�, New York, NY: , 2014, pp. 89-108.
, 鈥�Undertaking Successful Brand Design in Sport鈥�, New York, NY: , 2014, pp. 89-108.
, 鈥�Creating Brand Impressions Through Package Design鈥�, presented at the 2015, 2015, p. 259--259.
, 鈥�Logo Life Cycles鈥�, Western 黑料网官网 University Academic Excellence Showcase. 2018.
, 鈥�Logo Life Cycles鈥�, presented at the 2018, 2018.
, 鈥�Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle鈥�, presented at the 2018, 2018.
, 鈥�Logo Life Cycles: A Proof-of-Concept Research Project Examining the Logo Life Cycle鈥�, 3rd Northwest Marketing Research Symposium. 2018.
, 鈥�Winning Isn鈥檛 Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors鈥�, presented at the 2018, 2018.
, 鈥�Winning Isn鈥檛 Everything: An Investigation Linking Old School Values to BIRGing, CORFing, BIRFing, and CORSing Behaviors鈥�, Sport Marketing and Sponsorship Conference. 2018.
, 鈥�How to Get a Job In the sports Industry鈥�, San Diego State University MBA Sports MBA Student Association. 2019.
, 鈥�Sports Logos Life Cycles鈥�, presented at the 2019, 2019.
, 鈥�Sports Logos Life Cycles鈥�, Academy of Marketing Science Annual Conference. 2019.
, 鈥�The Logo Life Cycle: An Abstract鈥�, presented at the 2020, 2020, p. 101--102.
, 鈥�Meme Products鈥�, presented at the 2020, 2020.
, 鈥�Sports Logos Life Cycles鈥�, Sports Marketing and Sponsorship Conference. 2020.
, 鈥�Sports Logos Life Cycles鈥�, presented at the 2020, 2020.
