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2011
J. Wang and Huff, A., “Boycotters Who Don’t Boycott: Attitude-Behavior Inconsistency in an Anti-Consumption Movementâ€, Association for Consumer Research. St Louis, 2011.
A. Huff, “Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escortsâ€, Consumer Culture Theory. Chicago, 2011.
A. Huff, “Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escortsâ€, Association for Consumer Research. St Louis, 2011.
A. Huff, “Buying the Girlfriend Experience: An Exploration of the Consumption Experiences of Male Customers of Escortsâ€, vol. 13, Bingley: , 2011, pp. 111-126.
A. Stokes, Jensen, T. D., and Watson, A., “Co-Branding: The Effects of Internet Merchant Familiarity and Delivery Carrier Familiarity on Price and Merchant Perceptionsâ€, Journal of Marketing Theory and Practice, 2011.
I. Parkman and Malkewitz, K., “Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performanceâ€, Product Development Management Association Global Conference on Product Innovation Management. 2011.
I. Parkman and Malkewitz, K., “Content and Context: Product Design Briefs, Knowledge- based Assets, and Firm Performanceâ€, presented at the 2011, 2011.
R. Madrigal, Bee, C., Chen, J., and LaBarge, M., “The Effect of Suspense on Enjoyment Following a Desirable Outcome: The Mediating Role of Reliefâ€, Media Psychology, vol. 14, no. 3, pp. 259-288, 2011.
J. D. Townsend, Montoya, M., and Calantone, R. J., “Form and Function: A Matter of Perspectiveâ€, Journal of Product Innovation Management, vol. 28, pp. 374-377, 2011.
L. Penaloza and Barnhart, M., “Living U.S. Capitalism: The Normalization of Credit/Debtâ€, Journal of Consumer Research, vol. 38, no. 4, pp. 743-762, 2011.
J. F. Rocereto, Puzakova, M., Anderson, R. E., and Kwak, H., “The Role of Response Formats on Extreme Response Style: A Case of Likert-Type vs. Semantic Differential Scalesâ€, Advances in International Marketing, vol. 22, pp. 53-71, 2011.
T. Montgomery, “Segmenting a Fragmented Market – Challenges and How to Get It Rightâ€, Pricing Trends Monthly Webinar Series. 2011.
J. McAlexander, “Where are we going with this..relationship?â€, International Colloquium on the Consumer-Brand Relationship. Winter Park Fl, 2011.
2012
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approachâ€, Journal of Retailing, 2012.
U. Orth and Malkewitz, K., “The Accuracy of Design-Based Judgments: A Constructivist Approach,â€, 2012.
K. Malkewitz and Orth, U., “The accuracy of design-based judgments: A constructivist approachâ€, Journal of Retailing, 2012.
J. McAlexander and Koenig, H., “Building Communities of Philanthropy in Higher Education: Contextual Influencesâ€, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
A. Huff, “Commercial Elder Care: Implications for Consumer Research and Public Policyâ€, Academic Consumer Interest Research in Policy Making. Toronto, 2012.
M. Ratchford and Barnhart, M., “Development and Validation of the Technology Adoption Propensity (TAP) Indexâ€, Journal of Business Research, vol. 65, no. 8, pp. 1209-1215, 2012.
J. McAlexander and DuFault, B., “Genius for Sale: The Conspicuous Consumption of Ideasâ€, Consumer Culture Theory International Conference. Oxford University, 2012.
U. Orth, Heinrich, F., and Malkewitz, K., “Interior Design and Store Personalityâ€, 2012.
C. Bee and Madrigal, R., “It's Not Whether You Win or Lose, It's How the Game is Played: The Influence of Sports Programming on Advertisingâ€, Journal of Advertising, vol. 41, no. 1, pp. 47-58, 2012.
C. Bee and Madrigal, R., “Outcomes are in the Eye of the Beholder: The Influence of Affective Dispositions on Disconfirmation Emotions, Outcome Satisfaction, and Enjoymentâ€, Media Psychology, vol. 24, no. 4, pp. 143-153, 2012.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressionsâ€, Journal of Services Marketing, 2012.
K. Malkewitz, Orth, U., and Heinrich, F., “Servicescape interior design and consumers' personality impressionsâ€, Journal of Services Marketing, 2012.
A. Huff and Cotte, J., “Using the Marketplace to Reconceptualize Motherhoodâ€, Association for Consumer Research. Vancouver, 2012.
2013
S. Im, Montoya, M., and Workman, J., “Antecedents and Consequences of Creativity in Product Innovation Teamsâ€, Journal of Product Innovation Management, vol. 30, no. 1, pp. 170-185, 2013.
R. Reynolds-McIlnay, “Auditory Feedback Affecting the Online Shopping Experienceâ€, Pricing and Retailing Conference. Babson College, Babson Park, MA, 2013.
J. D. Townsend, Kang, W. K., Montoya, M., and Calantone, R., “Brand Specific Design Effects: Form and Functionâ€, Journal of Product Innovation Management, vol. 30, no. 5, pp. 994-1008, 2013.
A. Huff and Cotte, J., “Complexities of consumption: The case of childcareâ€, Journal of Consumer Affairs, vol. 47, no. 1, pp. 72-97, 2013.
H. Kwak, Jaju, A., Puzakova, M., and Rocereto, J. F., “The Connubial Relationship between Market Orientation and Entrepreneurial Orientationâ€, Journal of Marketing Theory and Practice, vol. 21, no. 2, pp. 141-161, 2013.
C. Bee and Madrigal, R., “Consumer Uncertainty: The Influence of Anticipatory Emotions on Ambivalence, Attitudes, and Intentionsâ€, Journal of Consumer Behaviour, vol. 12, no. 5, pp. 370-381, 2013.
E. Fischer, Martin, K., Hill, R., Kamakura, W., Du, R., Penaloza, L., Barnhart, M., Sharma, E., Alter, A., Ustuner, T., and Thompson, C., “Financial insecurity and deprivationâ€, Journal of Consumer Research, 2013.
A. Huff and Wilner, S., “Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Designâ€, Association for Consumer Research. 2013.
A. Huff and Wilner, S., “Focus on the Form, Forget the Function: The Legitimization of Illicit Products through Designâ€, Consumer Culture Theory. Tucson, 2013.
J. King, “Helpful & Safe vs Useless & Dangerousâ€, Its in the Bag. OSU-Cascades, 2013.
J. McAlexander and DuFault, B., “Leaving an Identity-Central Community of Practiceâ€, Consumer Culture Theory Conference. University of Arizona, 2013.
J. McAlexander, Schouten, J., DuFault, B., and Martin, D., “Leaving and Identity-Central Community of Practiceâ€, Consumer Culture Theory International Conference. Tucson AZ, 2013.
J. McAlexander, “Living and Leaving Brand Communityâ€, Royal Bank Distinguished Visiting Speaker. Montreal Canada, 2013.
J. Chen and Xie, V., “The Moral High Ground: The Role of Moral Emotions in Consumer Boycottsâ€, in Society of Consumer Psychology, 2013.
J. McAlexander and DuFault, B., “Our Scientific Heritageâ€, ACR North American Conference. Chicago, 2013.
N. Dawar and Stornelli, J., “Rebuilding the Relationship Between Manufacturers and Retailersâ€, MIT Sloan Management Review, 2013.
C. Bee and Dalakas, V., “Rivalries and Sponsorship Affiliation: Examining the Effects of Social Identity and Argument Strength on Responses to Sponsorship-related Advertising Messagesâ€, Journal of Marketing Communications, 2013.
M. Puzakova, Kwak, H., and Taylor, C. R., “The Role of Geography of Self in "Filling In" Brand Personality Characteristics: Consumer Inference of Claim-Irrelevant Attributesâ€, Journal of Advertising, vol. 42, no. 1, pp. 16-29, 2013.
J. McAlexander and DuFault, B., “A Sociohistoric Comparison of Citizen Scientists: From 18th Century England to 21st Century Antarcticaâ€, Consumer Culture Theory International Conference. Tucson AZ, 2013.
M. Puzakova, Kwak, H., and Rocereto, J., “When Humanizing Brands Goes Wrong: The Detrimental Role of Brand Anthropomorphization Amidst Product Wrongdoingsâ€, Journal of Marketing, vol. 77, no. 3, pp. 81-100, 2013.
M. Barnhart and Penaloza, L., “Who Are You Calling Old? Negotiating Old Age Identity in the Elderly Consumption Ensembleâ€, Journal of Consumer Research, 2013.
2014
J. McAlexander, Koenig, H., and DuFault, B., “Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communitiesâ€, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
J. Giese, Malkewitz, K., Orth, U., and Henderson, P., “Advancing the aesthetic middle principle: trade-offs in design attractiveness and strengthâ€, 2014.
J. King and Slovic, P., “The Affect Heuristic in Early Judgments of Product Innovationsâ€, Journal of Consumer Behaviour, vol. 16, no. 6, pp. 411-428, 2014.

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