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2009
D. Knuff and Shinderman, M., 鈥�Why Consumers Buy Green鈥�, It's in the Bag. OSU-Cascades, 2009.
2008
A. Stokes and Jensen, T. D., 鈥�Consumers' (Dis)Use of the Nutrition Facts Panel鈥�, Marketing and Public Policy Conference Proceedings. Philadelphia, PA, 2008.
K. Malkewitz, 鈥�Creating Brand Impressions through Package Design鈥�, University of 黑料网官网 鈥� 黑料网官网 Platypus Seminar. 2008.
K. Malkewitz, 鈥�Creating Brand Impressions through Package Design鈥�, OSU Alumni Association Annual Meeting. 2008.
K. Malkewitz, 鈥�Creating Brand Impressions with Packaging Design鈥�, 黑料网官网 Consumer Behavior Interest Group. 2008.
I. Parkman and Malkewitz, K., 鈥�Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development鈥�, presented at the 2008, 2008.
I. Parkman and Malkewitz, K., 鈥�Design Artifacts as Evaluative Criteria in the Fuzzy Front End of New Product Development鈥�, AMA Winter Educators Conference. 2008.
U. Orth and Malkewitz, K., 鈥�Directing Consumer Price Expectation through Package Design鈥�, 4th Annual Wine Business Research Conference. 2008.
U. H. Orth and Malkewitz, K., 鈥�Directing Consumer Price Expectation through Package Design鈥�, presented at the 2008, 2008.
M. Elton, 鈥�Ehtics in Advertising: The Unilever case study鈥�, Friday Forum. Corvallis, 黑料网官网, 2008.
M. Elton, 鈥�Ethics in Advertising: The Unilever case study鈥�, Special Topics: Ethics in Advertising. Corvallis, 黑料网官网, 2008.
U. Orth and Malkewitz, K., 鈥�Holistic Package Design and Consumer Brand Impressions鈥�, 2008.
K. Malkewitz and Orth, U., 鈥�Holistic package design and consumer brand impressions鈥�, Journal of Marketing, 2008.
K. Malkewitz and Orth, U., 鈥�Holistic package design and consumer brand impressions鈥�, Journal of Marketing, 2008.
A. Stokes and Turri, A., 鈥�The Impact of Eco-Labeling on Consumer Perceptions鈥�, Marketing and Public Policy 2008 Pre-conference Workshop. 2008.
K. Malkewitz, 鈥�The Marketing Canon鈥�, Christian Albrechts Universit盲t zu Kiel. 2008.
J. Chen and Madrigal, R., 鈥�Moderating and Mediating Efects of Team Identifcation in Regard to Causal Attributions and Summary Judgments Following a Game Outcome,"鈥�, Journal of Sport Management, no. 6, 2008.
M. Barnhart and Penaloza, L., 鈥�Negotiating Agency in the Elderly Consumption Ensemble鈥�, North American Association for Consumer Research. San Francisco, CA, 2008.
K. Malkewitz, 鈥�Product Design Research鈥�, University of New Mexico Anderson School of Management. 2008.
F. Veltri, Miller, J., and Gillentine, J., 鈥�Risk management strategies at Division I Intercollegiate Football stadiums: Do spectators perceive they are protected against terrorism?鈥�, Journal of Contemporary Athletics, vol. 3, pp. 45-56, 2008.
J. King, 鈥�Untitled鈥�, American Marketing Association. San Diego, CA, 2008.
M. Barnhart and Penaloza, D. Lisa, 鈥�Who Are You Calling Old? Old Age Identity Negotiation in the Elderly Consumption Ensemble鈥�, Consumer Culture Theory Conference. 2008.
2007
H. Koenig and McAlexander, J., 鈥�Alumni Giving: Cultivating Connections that Build Commitment鈥�, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
K. Malkewitz, 鈥�Communicating with Product Design鈥�, presented at the 2007, 2007.
K. Malkewitz, 鈥�Communicating with Product Design鈥�, Academy of Marketing Science Annual Conference. 2007.
U. Orth, Koenig, H., and Firbasova, Z., 鈥�Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe鈥�, European Journal of Marketing, vol. 41, no. 3/4, 2007.
D. Knuff, Sprott, D. E., Spangenberg, E. R., Perkins, A., and Smith, R. J., 鈥�Examining the Question-Behavior Effect Using the Implicit Association Test鈥�, ACR. 2007.
K. Malkewitz, 鈥�How Design Influences Attitudes and Beliefs about Products鈥�, presented at the 2007, 2007.
K. Malkewitz, 鈥�How Design Influences Attitudes and Beliefs about Products鈥�, Academy of Marketing Science Annual Conference. 2007.
M. Barnhart and Penaloza, D. Lisa, 鈥�Living Capitalism: Consumer Identity and Consciousness in Transformational Consumer Research鈥�, Conference on Transformative Consumer Research. Hanover, NH, 2007.
M. Elton, 鈥�Marketing Commodities: Building and Maintaining Brand Strength鈥�, Pacific North West Vegetable Association Annual Conference and Trade Show. Kennewick, Washington, 2007.
K. Malkewitz, 鈥�Marketing Major Overview鈥�, Marketing major to prospective OSU students, parents, and transfer students. 2007.
K. Malkewitz, 鈥�Reading between the Lines: Implementing Visual Fluency in Writing鈥�, 黑料网官网 Writing Intensive Course Seminar Series. 2007.
M. Barnhart and Ratchford, M., 鈥�Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index鈥�, in Proceedings of the American Marketing Association Winter Conference 2007, 2007.
M. Barnhart and Ratchford, M., 鈥�Rethinking Readiness: Development and Validation of a Reduced Form of the Technology Readiness Index鈥�, Winter Educators' Conference. San Diego, CA, 2007.
J. Schouten, McAlexander, J., and Koenig, H., 鈥�Transcendent Consumption Experience and Brand Community鈥�, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
D. Knuff, 鈥�Understanding the Self-Prophecy Phenomenon鈥�, European Association for Consumer Research. Milan, 2007.
D. Knuff, 鈥�Untitled鈥�. Brig, Switzerland, 2007.
A. P. Massey, Khatri, V., and Montoya, M., 鈥�Usability of Online Services: The Role of Technology Readiness and Context鈥�, Decision Sciences, vol. 38, no. 2, pp. 277-308, 2007.
K. Malkewitz, 鈥�Visual Fluency Primer and the Theoretical Questions Raised by Visual Fluency鈥�, University of 黑料网官网 - 黑料网官网 Platypus Seminar. 2007.
2006
G. B. Voss, Montoya, M., and Voss, Z., 鈥�Aligning Innovation with Market Characteristics鈥�, Journal of Marketing Research, vol. 43, no. 2, pp. 296-302, 2006.
D. Knuff, 鈥�Anecdotal Hearsay鈥�, American Marketing Association. Tampa, 2006.
J. McAlexander, Koenig, H., and Schouten, J. W., 鈥�Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement鈥�, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
D. Martin, Schouten, J., and McAlexander, J., 鈥�Claiming the Throttle: Multiple Feminities in a Hyper-Masculine Subculture鈥�, Consumption, Markets and Culture, vol. 9, no. 3, pp. 171 - 205, 2006.
K. Malkewitz, 鈥�Co-Branding with Sports Entities: How Difficult Can it Be?鈥�, AMA Winter Educators鈥� Conference. 2006.
K. Malkewitz, 鈥�Co-Branding with Sports Entities: How Difficult Can it Be?鈥�, presented at the 2006, 2006.
S. Kim and Hsieh, P. - H., 鈥�Gauging the Effects of Dependences on Control in Industrial Distribution Channels: Response Surface Approach鈥�, International Journal of Research in Marketing, vol. 23, pp. 12 - 29, 2006.
D. Aiken and Malkewitz, K., 鈥�The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness鈥�, AMA Winter Educators鈥� Conference. 2006.
D. Aiken and Malkewitz, K., 鈥�The Program Context of War News: An Empirical Investigation of Influences on Television Advertising Effectiveness鈥�, presented at the 2006, 2006.
C. Bee and Kahle, L., 鈥�Relationship Marketing in Sports: A Functional Approach鈥�, Sport Marketing Quarterly, vol. 15, no. 2, pp. 102-110, 2006.

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