Faculty Marketing Research Publications Holistic Package Design and Consumer Brand Impressions Academic Journal Holistic package design and consumer brand impressions 2008 Journal of Marketing Keven Malkewitz Ulrich Orth Journal Details Journal of Marketing, 2008 Keywords Marketing Journal Article, Academic Journal Related Publications View all Academic Journal Marketing “A WISER Intervention to Combat the Influence of Misinformation on Social Media†Details Conference Marketing “How Empowering Products Can Include and Exclude Consumers†Details
Academic Journal Marketing “A WISER Intervention to Combat the Influence of Misinformation on Social Media†Details