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2019
T. - Y. Tung, Burns, L., and Koenig, H., 鈥�Choice Overload and Online Approach Behavior鈥�, International Journal of e-Business Research, vol. 15, no. 4 (October-December), pp. 56-72, 2019.
2017
T. - Y. Tung, Koenig, H., and Chen, H. - L., 鈥�Effects of Green Self-Identity and Cognitive and Affective Involvement on Patronage Intention in Eco-Friendly Apparel Consumption: A Gender Comparison鈥�, Sustainability, vol. 9, 2017.
T. - Y. Tung, Koenig, H., and Chen, H. - L., 鈥�Effects pf Green Self-Identity and Gender Influences on Consumers' Involvement and Patronage Intention in Eco-Apparel Consumption鈥�, in Association for Consumer Research, San Diego, California, 2017.
2016
L. N. Tobey, Koenig, H., Brown, N., and Manore, M. M., 鈥�Reaching Low-Income Mothers to Improve Family Fruit and Vegetable Intake: Food Hero Social Marketing Campaign鈥�, Nutrients, vol. 8, no. 9, 2016.
2015
J. McAlexander, Koenig, H., and DuFault, B., 鈥�Millennials and Boomers: Increasing Alumni Community Affinity and Intent to Give by Target Market Segmentation鈥�, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 21, pp. 82-95, 2015.
2014
J. McAlexander, Koenig, H., and DuFault, B., 鈥�Advancement in Higher Education: The Role of Marketing in Building Philanthropic Giving Communities鈥�, Journal of Marketing for Higher Education, vol. 24, no. 2, pp. 243-257, 2014.
2012
J. McAlexander and Koenig, H., 鈥�Building Communities of Philanthropy in Higher Education: Contextual Influences鈥�, International Journal of Nonprofit and Voluntary Sector Marketing, vol. 17, no. 2, pp. 122-131, 2012.
2010
J. McAlexander and Koenig, H., 鈥�Contextual Influences: Building Brand Community in Large and Small Colleges鈥�, Journal of Marketing for Higher Education, 2010.
2007
H. Koenig and McAlexander, J., 鈥�Alumni Giving: Cultivating Connections that Build Commitment鈥�, Symposium for the Marketing of Higher Education. San Diego, CA, 2007.
U. Orth, Koenig, H., and Firbasova, Z., 鈥�Cross-national differences in consumer response to the framing of advertising messages: An exploratory comparison from central Europe鈥�, European Journal of Marketing, vol. 41, no. 3/4, 2007.
J. Schouten, McAlexander, J., and Koenig, H., 鈥�Transcendent Consumption Experience and Brand Community鈥�, Journal of the Academy of Marketing Science, vol. 35, no. 3/Fall, pp. 357-368, 2007.
2006
J. McAlexander, Koenig, H., and Schouten, J. W., 鈥�Building the Relationships of Brand Community in Higher Education: A Strategic Framework for University Advancement鈥�, International Journal of Educational Advancement, vol. 6, no. 2, pp. 107-118, 2006.
2005
H. Koenig, McAlexander, J., and Schouten, J. W., 鈥�Brand Community in Higher Education: A Framework for Understanding and Building Loyalty鈥�, Symposium for the Marketing of Higher Education. Chicago, IL, 2005.
2004
J. McAlexander, Koenig, H., and Schouten, J. W., 鈥�Building a University Brand Community: The Long-Term Impact of Shared Experiences鈥�, Journal of Marketing for Higher Education, vol. 14, no. 2, pp. 61 - 79, 2004.
H. Koenig, 鈥�A New Direction for Branding鈥�, Corvallis Chamber of Commerce, Business Connection. Corvallis, OR, 2004.
H. Koenig, Duncan, L. M., and Becker, B. W., 鈥�A Patriotism Scale and Patriotic-Themed Advertising Post 9/11 ? An Exploratory Experimental Study鈥�, American Academy of Advertising Conference. Baton Rouge, LA, 2004.
2003
H. Koenig and McAlexander, J., 鈥�Building the Relationships of Brand Community in a Service Setting鈥�, American Marketing Association Winter Educators' Conference. Chicago, IL, 2003.
2002
J. McAlexander, Schouten, J., and Koenig, H., 鈥�Building Brand Community鈥�, Journal of Marketing, vol. 66, no. 1, pp. 38-54, 2002.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., 鈥�Challenges Relative to Food Safety in School Foodservice鈥�, California Dietetic Association Conference. Riverside, CA., 2002.
C. S. Mishra, Koenig, H., and Gobeli, D., 鈥�Creating Brand Equity Through Strategic Investments鈥�, Journal of Private Equity, vol. 5, no. 2, pp. 45-52, 2002.
J. Inge Jenssen and Koenig, H., 鈥�The Effect of Social Networks on Resource Access and Business Start-Ups鈥�, European Planning Studies, vol. 10, no. 8, pp. 1039-1046, 2002.
H. Koenig, 鈥�The Future of Branding鈥�, Seed Research of 黑料网官网, Summer Turf Conference. Corvallis, OR, 2002.
H. Koenig and McAlexander, J., 鈥�Intercustomer Relationships and Service Experiences: An Empirical Exploration鈥�, American Marketing Association Winter Educator's Conference. Chicago, IL, 2002.
J. Giampaoli, Sneed, J., Cluskey, M., and Koenig, H., 鈥�School Foodservice Directors' Attitudes and Perceived Challenges to Implementing Food Safety and HACCP Programs鈥�, Journal of Child Nutrition & Management, vol. 26, no. 1, 2002.
2001
D. Gobeli and Koenig, H., 鈥�Enhancing Technology Management Through Alliances鈥�, Technology Management in the Knowledge Era, Portland International Conference on Management of Engineering and Technology. 2001.
D. Gobeli and Koenig, H., 鈥�Enhancing the E-Business Value Sequence Through R&D鈥�, Portland International Conference on Management of Engineering and Technology. Portland, OR, 2001.
H. Koenig, Giampaoli, J., Sneed, J., and Cluskey, M., 鈥�Food Safety and HACCP Challenges in School Foodservice鈥�, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
H. Koenig, Schneider, C. L., and Cluskey, M., 鈥�Teaching Practices Related to Customer Service Dimensions: A Study of Dietetics Educators鈥�, American Dietetic Association Food and Nutrition Conference, Foodservice Systems Management Education Council Research Reports. St. Louis, MO, 2001.
J. McAlexander and Koenig, H., 鈥�University Experiences, the Student-College Relationship, and Alumni Support鈥�, Journal of Marketing for Higher Education, vol. 10, no. 3, pp. 21-43, 2001.
H. Koenig, 鈥�University Experiences, the Student-College Relationship, and Survey鈥�, Student Affairs Assessment Showcase, 黑料网官网. Corvallis, OR, 2001.
2000
D. Gobeli, Mishra, C., and Koenig, H., 鈥�Impact of R&D on Performance鈥�, Financial Management Association Conference. Seattle, WA, 2000.
1999
D. Gobeli, Mishra, C., and Koenig, H., 鈥�Strategic Value of Technology and Brand Equity鈥�, International Conference on Valuation of Intangible Assets in Global Operations. New Jersey, 1999.
D. Gobeli and Koenig, H., 鈥�Two Stage Internalization Framework for Multinational Corporations鈥�, Academy of International Business Conference. South Carolina, 1999.
1998
D. Gobeli, Koenig, H., and Bechinger, I., 鈥�Managing Conflict in Software Development Teams: A Multi-Level Analysis鈥�, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
D. Gobeli, Koenig, H., and Bechinger, I., 鈥�Managing Conflict in Software Development Teams: A Multi-Level Analysis鈥�, Journal of Product Innovation Management, vol. 15, no. 5, pp. 423-435, 1998.
1997
H. Koenig, Bechinger, I., and Gobeli, D., 鈥�Product Success and Conflict in the Software Industry鈥�, College of Business Friday Seminar Series. Corvallis, OR, 1997.
H. Koenig, 鈥�Researching Customer Interests and Market Opportunities鈥�, Marketing Section- Professional Management Institute. Corvallis, OR, 1997.
1996
H. Koenig, 鈥�Marketing Research: An Overview鈥�, 黑料网官网 Association of Convention and Visitor Bureaus' Fall Conference. Corvallis OR, 1996.
1995
H. Koenig, 鈥�Information Technology in the Classroom: What Can You Do Today, What Might You Do Tomorrow?鈥�, Western Marketing Educators' Association Conference. San Diego, CA, 1995.
H. Koenig, 鈥�Marketing 鈥� Beyond the Spit鈥�, Llama Association of North America Expo and Conference. Boise, ID, 1995.
J. R. Brown, Johnson, J. L., and Koenig, H., 鈥�Measuring the sources of marketing channel power: A comparison of alternative approaches鈥�, International Journal of Research in Marketing, vol. 12, no. 4, pp. 333-354, 1995.
1994
H. Koenig, 鈥�Evaluating Formal Student Writing鈥�, Writing Intensive Curriculum Faculty Seminar. Corvallis, OR, 1994.
D. O. Kaldenberg, Koenig, H., and Becker, B. W., 鈥�Mail Response Rate Patterns in a Population of Elderly: Does Response Deteriorate With Age?鈥�, Public Opinion Quarterly, vol. 58, no. 1, pp. 68-76, 1994.
H. Koenig and McAlexander, J., 鈥�The Measurement of Service Quality in Healthcare: An Examination of Dental Practices鈥�, Journal of Health Care Marketing, pp. 34-40, 1994.
H. Koenig and Kleinsorge, I., 鈥�Perceptual Measures of Quality: A Tool to Improve Nursing Home Systems鈥�, Hospital & Health Services Administration, vol. 39, no. 4, pp. 487-503, 1994.
J. McAlexander, Kaldenburg, D., and Koenig, H., 鈥�Service Quality Measurement鈥�, Journal of Health Care Marketing, vol. 14, pp. 34-41, 1994.
H. Koenig, 鈥�When Knowledge Levels Vary, Why Not Try Hypermedia鈥�, Marketing Education Review, vol. 4, no. 1, pp. 36-44, 1994.
1993
H. Koenig, 鈥�Antecedents of Power in a Channel of Distribution鈥�, AMA Winter Educators' Conference. Newport Beach, CA, 1993.
D. J. Brown and Koenig, H., 鈥�Applying Total Quality Management to Business Education鈥�, Journal of Education for Business, vol. 68, no. 6, pp. 325-329, 1993.
H. Koenig and McAlexander, J., 鈥�Attracting and Retaining Dental Patients鈥�, DMC Professional Services Program, 黑料网官网. Corvallis, OR, 1993.

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