Faculty
Ryann Reynolds
Assistant Professor
Design

Ryann Reynolds

541-737-2551

reynolry@oregonstate.edu

Faculty
Ryann Reynolds
Overview
Overview
Background
Publications

Overview

Biography

Dr. Ryann Reynolds is an Assistant Professor of Marketing & Merchandising Management at the College of Business in the School of Marketing, Analytics, and Design. Her research interests include consumer behavior, shopper marketing, atmospherics, and sensory marketing. She conducts research investigating the effects of retail environment stimuli on shopper behavioral and affective responses on the path-to-purchase. Her research has been published in Journal of Marketing Research and Journal of Retailing. She is a 2014 AMA-Sheth Fellow and member of the American Marketing Association (AMA), Association for Consumer Research (ACR), and Marketing Science Institute (MSI).

Before pursuing her PhD, Ryann was a Sales Manager with JCPenney and a Product Manager with Victoria’s Secret. She opened the first off-mall concept JCPenney store in the Northeast region and a PINK store in conjunction with a Victoria’s Secret store remodel. She completed her PhD in Marketing at the Temple University Fox School of Business and earned her MBA and BS in Marketing, both from the Pennsylvania State University.

Credentials

Doctorate (PhD) in Business Administration, Marketing Concentration, Temple University Fox School of Business, Philadelphia, Pennsylvania (May 2016).

Career Interests

Research area: Consumer Behavior; Social Psychology; Cogntitive Psychology

Research interests: Shopper Marketing; Sensory Marketing; Retail Atmopsherics; Frontline Employee-Shopper Interactions; In-Store, Online, and Mobile Retail Channels

Research methodology: Experimental Design (primary); Field Study; Survey

Ryann Reynolds, Faculty Research Profile in Business Matters

Dr. Ryann Reynolds is an Assistant Professor of Marketing & Merchandising Management at the College of Business in the School of Marketing, Analytics, and Design. Her research interests include consumer behavior, shopper marketing, atmospherics, and sensory marketing. She conducts research investigating the effects of retail environment stimuli on shopper behavioral and affective responses on the path-to-purchase. Her research has been published in Journal of Marketing Research and Journal of Retailing. She is a 2014 AMA-Sheth Fellow and member of the American Marketing Association (AMA), Association for Consumer Research (ACR), and Marketing Science Institute (MSI).

Before pursuing her PhD, Ryann was a Sales Manager with JCPenney and a Product Manager with Victoria’s Secret. She opened the first off-mall concept JCPenney store in the Northeast region and a PINK store in conjunction with a Victoria’s Secret store remodel. She completed her PhD in Marketing at the Temple University Fox School of Business and earned her MBA and BS in Marketing, both from the Pennsylvania State University.

Background

Education

  • Doctorate (PhD) in Business Administration, Marketing Concentration, Temple University Fox School of Business, Philadelphia, Pennsylvania (May 2016).
  • Masters in Business Administration (MBA), Marketing Concentration, Pennsylvania State University, Capital College, Middletown, Pennsylvania (May 2011).
  • Bachelors of Science (BS) in Marketing, Pennsylvania State University, Smeal College of Business, University Park, Pennsylvania (May 2004).

Experience

  • Assistant Professor, College of Business (June 2016-Present).
  • Consumer Sensory Innovation Lab (CSIL) Manager, Temple University Fox School of Business (January 2014-May 2016).
  • Graduate Assistant, Pennsylvania State University, Capital College (January 2010-May 2011).
  • Product Manager, Victoria’s Secret, Park City Center, Lancaster, Pennsylvania (2008-2009).
  • Sales Manager, JCPenney High Pointe Commons, Harrisburg, Pennsylvania (2006-2008).
  • Sales Manager, JCPenney Marley Station Mall, Glen Burnie, Maryland (2005-2006).
  • Sales Manager Trainee, JCPenney White Marsh Mall, White Marsh, Maryland (2005).

Professional Affiliations

  • American Marketing Association
  • Association for Consumer Research
  • Marketing Science Institute

Service

Academic Service

  • Editorial Review Board Member, Journal of Retailing (March 2018-present)
  • Reviewer
    • Journal of Marketing Research
    • Journal of Retailing
    • Journal of Business Research
    • Attention, Perception, & Psychophysics (2016)
    • Marketing and Psychology (2013)
    • Journal of Marketing Communications (2012)
    • SCP Summer Conference at 125th Annual Convention of the APA (2017)
    • Understanding the Customer’s Sensory Experience Conference (2014)
    • ACR North American Conference (2014)
    • SCP Winter Conference (2014)
  • Mid-Atlantic Marketing Doctoral Symposium
    • Panel moderator (2015)
    • Doctoral student chair (2014)
    • Inaugural event co-chair (2013)

University, College, and Program Service

  • College of Business Diversity, Equity, and Inclusion (DEI) Advocate (Fall 2020-present).

  • Honors College Thesis Advisor (Fall 2016-Spring 2018, Fall 2019-Spring 2020, Fall 2021-present).

  • College of Business Undergraduate Program Commitee, member (Fall 2020-present).

  • Center for Teaching and Learning Hybrid Learning Community, member (Spring 2018).

  • Student Experiential Learning Trip to the 2018 NRF Big Show Student Program (2017-2018).

    • Developed proposal, received a $13,136 grant from the Tom Toomey Experiential Learning Initiative, and selected eight College of Business student applicants to attend the 2018 NRF Big Show in New York City.

  • College of Business Commencement, undergraduate marshal (Spring 2017, Spring 2018).

  • College of Business Peer Review of Teaching Committee, member (Fall 2017-Spring 2019).

  • Merchandising Management Advisory Council, member (Fall 2016-present).

  • Merchandising Management Program, curriculum and course design (Fall 2016-Winter 2019).

  • College of Business Awards Committee, member (Fall 2016–Spring 2020).

Honors & Awards

  • Prominent Scholar Award, College of Business (June 2020).
  • Internal Service Award,  College of Business (June 2019).
  • Beta Gamma Sigma Business Honors Society (2010, 2016).
  • Travel Stipend, NRF Foundation Retail's Academic Symposium (August 2015).
  • Competitive Doctoral Track Presentation of three, American Marketing Association-American Collegiate Retail Association (March 2015).
  • Marketing Deparment Nomination for Dissertation Research, Temple University Fox School of Business Doctoral Programs School-Wide Research Competition (2015).
  • 2nd Place for Pre-Dissertation Research, Temple University Fox School of Business Doctoral Programs School-Wide Research Competition (2014).
  • Marketing Department Nomination 2nd Year Research, Temple University Fox School of Business Doctoral Programs School-Wide Research Competition (2013).
  • J. V. Charry Scholarship in Marketing, Temple University Fox School of Business (2013-2015).
  • AMA-Sheth Foundation Doctoral Fellow, American Marketing Association-Sheth Foundation (2014).
  • Golden Key International Honors Society (2013).

Publications

Academic Journal
DSGN - Merchandising Management

“On the Other Hand...: Enhancing Promotional Effectiveness with Haptic Cues”

People like graspable objects more when the objects are located on the dominant-hand side of their body or when the handles point toward their dominant-hand side. However, many products do not have handles or are not graspable (e.g., services, objects hanging on the wall). Can nongraspable products nevertheless benefit from the effects of appealing to viewers’ dominant hands? The present research shows that, yes, consumers respond more positively to nongraspable products if a haptic cue (an object that is graspable or suggestive of hand action) is located within the same visual field as the target and is positioned to appeal to the viewer’s dominant hand. This result is driven by the creation and transfer of perceived ownership from cue to target. These findings extend the use of haptic cues to nongraspable products and uncover the critical role played by perceived ownership, including its ability to transfer from one object to another located in the same visual field. Moreover, the current research demonstrates situations in which the use of haptic cues will not enhance response.
Details

100-117 pages 2020 Virginie Maille Maureen Morrin Ryann Reynolds View on:

Academic Journal
DSGN - Merchandising Management

“Increasing Shopper Trust in Retailer Technological Interfaces via Auditory Confirmation”

This research examines the effects of sounds made by retail technological interfaces – self- checkout kiosks, credit card readers, mobile apps, websites – at point-of-sale. We propose that such sounds, retail transaction auditory confirmation (RTAC), increase trust in technological interfaces by providing auditory confirmation that stages of the checkout process have been successfully executed. Increased trust in technological interfaces leads to positive downstream consequences in the form of satisfaction and purchase intention. Visual and auditory distraction in the retail environment reduces trust, even when visual confirmation is provided, but synchronously provided audio-visual confirmation attenuates the negative effects of environment distraction.
Details

128-142 pages 2019 Ryann Reynolds Maureen Morrin View on:

Conference
DSGN - Merchandising Management

“Friendship Online and Off: A Qualitative Study of Student Attitudes”

Two focus groups of Generation Y college students were conducted in exploration of the meaning of the pinnacle of human relationships, friendship, in “real life” and online social networking. Students showed to be “old fashioned” in their approach to traditionally defined friendships and dismissive of the value of online friendships.
Details

184-189 pages 2011 Zinaida Taran Ryann Reynolds Doug Friedman

Conference
DSGN - Merchandising Management

“Ten of Your Friends Like This: Brand Related Word-of-Mouth on Facebook”

Social networking websites such as Facebook offer interesting opportunities for brand communications and brand related word-of-mouth, as well as the emulation of word-of-mouth by the brand. Surveys of 91 undergraduate students and 177 individuals recruited through Facebook were asked about their attitudes and behaviors with regards to their Facebook use. Facebook recruits are on average heavier users of Facebook than students, and are more likely to use various communication functions and assign higher importance to them. Word-of-mouth emulation by the brand fills a niche between traditional brand communication and word-of-mouth.
Details

2010 Marketing Management Association Ryann Reynolds Zinaida Taran