Wine Business Management
The MBA program in wine business management combines advanced business management principles with knowledge of wine production.
Overview
The MBA program in wine business management combines advanced business management principles with knowledge of wine production, offering a comprehensive education for those aspiring to lead in the wine industry.
Students explore topics such as vineyard management, winemaking processes and appreciation, global wine markets, and marketing strategies. The curriculum is designed to equip graduates with the skills needed to manage wineries, develop wine brands, and navigate the complexities of the global wine industry.
Students will learn from experts to gain practical experience and insights into sustainable viticulture practices, innovative enology techniques, and the economic aspects of wine production and distribution. This unique blend of business acumen and industry knowledge prepares students for successful careers in wine business management.
What you’ll learn
Business Management Skills: Viticulture and enology, while rooted in agriculture and science, also require strong business acumen to create viable products.
Industry Demand: Our MBA in wine business management prepares individuals to navigate the complex and competitive landscape of the wine industry and stay ahead of market trends in regional, national and global markets.
Entrepreneurship: The required and elective coursework provides the necessary tools to develop business plans, secure funding, and manage all aspects of their ventures effectively.
Global Perspective: Gain insight into international markets, trade regulations and cultural considerations for careers in domestic and international settings.
Value Chain Management: From grape cultivation to wine distribution, the wine industry involves various stages of the value chain. MBA coursework covers topics such as supply chain management, logistics, and distribution channels, helping students understand how each stage contributes to the overall success of the business.
Sustainability and Innovation: Explore topics such as environmental stewardship, renewable energy, and technological advancements in wine production, preparing graduates to address these challenges and drive positive change within the industry.
Program statistics
Job placement rate for graduates of the OSU MBA graduate program
Ranked ºÚÁÏÍø¹ÙÍø graduate business programs
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Learning outcomes
Design new vineyard acreage for a commercial winery through the vineyard portfolio.
Communicate essential elements of wine appreciation including proper pairings, service, and flavor and aroma variations due to styles, geographies, and terroir.
Evaluate wine aging and finishing operations related to grape varieties and barrels/tanks.
View full list of MBA learning outcomes
Ways to attend
Study from anywhere and earn one of our 100% online, fully AACSB-accredited business degrees. Nationally top-ranked for online learning, our classes are taught by business faculty who are known for research excellence and industry experience.
Experience a flexible blend of online coursework and in-person sessions. In-person meetings are held at the Robertson Collaborative Life Sciences Building on Portland's South Waterfront, typically scheduled on a weekday evening from 6 to 9 p.m.
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