Marketing
The heart of marketing is creating value in a complex, advanced economy. Marketing consists of a sequence of activities: identifying customer needs, developing goods and services to satisfy those needs, communicating information about products to potential customers and distributing the products to customers.
Marketing faculty
Advisory council
The Marketing Advisory Council is an opportunity for alumni, friends and professionals to engage with the marketing program in the College of Business. Members of the council use their networks, influence and affluence to advance the college’s goals and to participate in ensuring the future success of the marketing program at the OSU College of Business. The council promotes a positive image for business students, alumni and business partners throughout the state, region and nation.
Led by: Professor of Marketing and Marketing Program Director Michelle Barnhart, Ph.D.
